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Course Starts
23rd March, 2024

Course Fees
₹2,06,000 + GST

Duration
7 Months

IIM Kozhikode's Professional Certificate Programme in Digital Strategy and Transformation (Batch 03) provides a unique opportunity for participants to acquire specialised expertise in digital ecosystems, enabling them to create value and seize the numerous opportunities presented by the digital revolution.

Course Highlights

Contextually designed 7-month programme

Focus on real business use cases

Peer-learning & networking opportunities with a diverse participant profile

Completion or Participation Certificate from IIM Kozhikode

Course Content

Module
  • Need for new business model innovation during digital disruption
  • Introduction to digital strategy as a core of the business strategy for value creation (blue ocean concept) and role of transformation
  • Introduction to the digital ecosystem: Creating digital ecosystems as a combination of production service and consumption ecosystem
  • Introduce various digital transformation framework with their advantages and disadvantages
  • Innovative product design thinking strategy
  • Basic introduction to various disruptive digital capabilities/technologies like Artificial Intelligence, big data analytics, cognitive technologies, Internet of Things (IoT)
  • Understanding application of data analytics with R programming
  • Digital leadership: Enhance personal leadership skills, team building, motivation, influence, managing change during digital transformation
  • Digital market and transformation: Customer journey in a disruptive age, analytics based segmentation, new digital marketing channels etc
  • Digital manufacturing and digital service operation: Designing of process and role of analytics
  • Digital supply chain transformation across various industries
  • Managing digital transformation projects
  • Managing risks in digital business
  • Understanding reasons for digital transformation failure
  • Governance in digital transformation
Programme Certificate

Participants who successfully complete the same and satisfy the requisite attendance criteria, will be awarded a ’Certificate of Completion’.

Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a ‘Cerificate of Participation’.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.

Class Schedule

Weekend Session
Sunday: 03.30 PM to 06:45 PM

Past Participant Profiles

Top Industries

  • Information Technology/IT
  • Banking/Mortgage
  • Automotive
  • Telecommunications
  • Pharmaceuticals
  • Hospital/Health Care
  • Education Management
  • Insurance
  • Broadcast Media
  • Electrical/Electronic Manufacturing
...Amongst others

Top Job Profiles

  • Manager
  • Head
  • asst director
  • Asst manager
  • Lead
  • GM
  • Sr manager
  • specialist
  • Programmer
  • DGM
...Amongst others

Eligibility

*Internships and trainee experiences will not be considered in full-time work experience.

Admission Criteria

Corporate nominations and retail applications with credentials. The final selection of participants will be solely done by IIM Kozhikode.

Testimonials

I am Sreekumar Nair and I have had 32 productive years in the growing and evolving Pharmaceuticals and Lifesciences Industry. I am a part of the Digital Strategy & Transformation Course from IIM Kozhikode - 1st Batch (2021-22). My trigger was the growing popularity of digital medium of communication which today has become an essential part of our lives. Knowing how to intelligently utilise the digital tools was an important business requirement for me to stay relevant in today's ever-evolving industry to serve the customer better, faster, and keep him coming back to you to do business. This programme is interspersed with lectures by the professors of IIM apart from industry experts. So, one gets a 360-degree outlook on the subject and its impact on the business.

The three specific programme features are the course subject matter, industry expert sessions, and the value it has offered me as a professional apart from flexibility of attending the course classes on a Sunday. I would recommend this programme to all management professionals who wish to be relevant as the business requirements are migrating more towards digital and knowing the subject from leading experts from IIM will always be an added feature to your business understanding.

Sreekumar Nair

My Name is Jayanth Krishna, Director - Channel Sales at UnitedLayer Digital strategy and transformation. I am currently involved in Digital Transformation industry and this course was interesting to learn more on what I am currently doing. Learning from case studies, learning different perspectives from other participants, and final learning from project, project presentation, and simulations. It is a great way to learn from the industry experts and good to collaborate with other industry peers.

Jayanth Krishna

Programme Director

Prof. Rupesh Kumar Pati
Professor - Quantitative Methods and Operations Management Area

The research paper Narayanan, S. A.; Pati, R.K., Vrat, P., 2014, "Managerial Research on the Pharmaceutical Supply Chain - A Critical Review and Some Insight Journal of Purchasing and Supply Management (Formerly known as European Journal of Purchasing & Supply Management), vol. 20, 18-40 is considered as the third Hottest paper most downloaded of the Journal in 2014.

Received Indo Shastri Partnership Development Seed Grant (2012-13) for conducting research with Prof. Raf Jans (HEC Montreal, Canada) on Designing Green Supply Chain: Lessons from Pharmaceutical Sectors in India and Canada. The research paper on "A multi-objective optimization model for paper recycling system, OMEGA, Vol. 36, 2008, 405-417, had the 10th rank in the TOP 25 HOTTEST ARTICLES in Decicion Sciences Area during the Oct-Dec, 2007 period.

Awarded Emerald/IAM Indian Management Research Fund Award 2010 (supporting the dissemination of knowledge for social good in India) by perusing the research on "Reverse Logistics in the Indian Pharmaceutical Industry” (along with Ms. Sushmita A. Narayana). Gold Medal Winner in M.Tech at Indian School of Mines, Dhanbad.

Past participants hail from

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